Web Design New Zealand

Effective marketing will enable you to maximise the return on your investment for your professionally constructed business website.

Customers will not gravitate to your site and start doing business with you simply because you have an online presence. Without effective website promotion, the very people you are trying to attract to your site may never get the chance to see it, denying you the potential advantages of online business.

Search Engine Optimisation

To a large extent, the success of any website is at the mercy of search engines. Therefore, understanding the way search engines rank and find websites, is the key to generating new business via the Web. By helping you identify your target audience and keyword phrases in the early stages, we will develop a website which optimises your website for top search engine ranking and results.

Our search engine service is broken down into two areas:
	Search Engine Optimisation (SEO) - is the process of improving the structure, written content and primary code elements on a website for the purpose of increasing the sites chances of being ranked high in the search results of a search engine or directory.
	Search Engine Submission - involves listing your website with the leading national and international search engines using manual submission techniques. Before submitting your website to the search engines, it's vital that it optimised for top search engine rankings if you want to achieve effective results.

Google Adword Campaign

Google Adwords is a pay-per-click online advertising solution where by you pay when a visitor clicks on the advert to go through to your website. Google Adwords appear on the right hand side of the screen within Google search engines, under the heading 'Sponsored links', in order of a combination of the highest cost paid and popularity. We have found Google Adwords to be a very valuable and cost effective form of online marketing with the campaign resulting in qualified visitors to the website.

Banner Advertising

Banner Advertising generally means placing a graphic or text advert on a website. For banner advertising to be effective it is important that the website, which you are going to place your banner, has the appropriate target audience and the banner is eye catching and direct.
Click here to view banners designed for our clients

Measuring the Success.

With any form of marketing it's extremely important to have the controls in place to be able to benchmark and measure the success of each form of marketing. One of the primary benefits of online marketing over standard forms of marketing is that, with the right tools, it is truly measurable down to the very cent. Speak to Labyrinth about our visitor reporting service and how you can use it to measure the success of your marketing campaigns.
For more information about our visitor reporting service, click here